We help people get gud at things that matter.
An independent studio in Bern. We make things, and we work with a few people each year. Most of it is the long kind — building, teaching, refining.
N° 02 — The making
Things we've made, are making, will make.
N° 03 — The thinking
GudThoughts. Written down occasionally.
You are the bottleneck.
For two decades the wall between an idea and a working tool was code. Around mid-2026, for anyone who can describe what they want in plain English, that wall is gone.
The ideas were never the problem. The wall was always the code.
- № 02 · KW 21 The two sides of vibe coding.
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№ 03 More — soon enough.
N° 04 — In gud company
Whom we got to help.
N° 05 — Work with us
We've gotten gud at some things. Happy to pass them on.
Same job, two scales: make the thing better. The thing is either your business or you.
Consulting
Your business. Unstuck. We sit with the actual problem — operations, product, the AI work that should be paying for itself by now — and move it to the next level. SMEs, founder teams, the occasional stuck product. Built to keep working when no one is looking.
Coaching
You. Unstuck. Sleep, strength, stamina, focus — the boring inputs that decide everything else. One-to-one. No streaks, no gimmicks, no quick fixes. A plan you can follow and a person who'll notice if you don't. Built for the long game, not the next six weeks.
Who are you, and what do you want to achieve?
A few clients each year. Some pay full rate. Some pay nothing. The work decides.