We help people get gud at things that matter.
An independent studio in Bern. We build tools that make everyday life simpler — and show up in person for the things software can't.
N° 02 — The making
Things we've made, are making, will make.
N° 03 — The thinking
GudThoughts. Written down occasionally.
The two sides of vibe coding.
Vibe coding tore down the wall between an idea and working software. The trouble is the wall was also a filter — and now anyone can build anything, the hard question isn't can you, it's should you.
Being able to build something doesn't mean you should.
- № 01 · May 26 You are the bottleneck.
-
More to come.
N° 04 — In gud company
Whom we got to help.
N° 05 — Work with us
We've gotten gud at some things. Happy to pass them on.
Same job, two scales: make the thing better. The thing is either your business or you.
Consulting
Your business. Unstuck. We sit with the actual problem — operations, product, the AI work that should be paying for itself by now — and move it to the next level. SMEs, founder teams, the occasional stuck product. Built to keep working when no one is looking.
Coaching
You. Unstuck. Sleep, strength, stamina, focus — the boring inputs that decide everything else. One-to-one. No streaks, no gimmicks, no quick fixes. A plan you can follow and a person who'll notice if you don't. Built for the long game, not the next six weeks.
Who are you, and what do you want to achieve?
A few clients each year. Some pay full rate. Some pay nothing. The work decides.