We help companies
get gud at AI.

AI isn't the hard part. Knowing where to point it is. Two hours with Gud. You leave with the list, and someone who builds it.

N° 01 — For your company

Your people already know what's broken. Nobody has ever asked them all at once.

Step 01 · Seminar

GudStart

The AI reality check

Two hours, in person, with your leadership and the people who keep the business running. What AI actually is, what it isn't, and where it belongs.

CHF 2'500 — or free*
Step 02 · Deliverable

The Long List

You leave with a page

Every problem in your business that software could solve. Written by your team, sorted with us. Including the ones you can solve with what you already pay for.

Included

* Free if you carry on within six months — GudStart comes off your first quote or your first month.

N° 02 — What comes of it

What the list turns into. In their words.

We build with these tools ourselves.

GudBye.

Products that didn't deserve to live on.

Retired · 2026

Our own itch, not a commercial product. Kept for us, retired for everyone else.

N° 03 — In gud company

Who we've helped.

N° 04 — The thinking

GudThoughts. Written down occasionally.

N° 05 — Who you're working with

Who actually does the work here.

Markus Scharnowski, principal of Gud GmbH

Markus Scharnowski

Principal, Gud GmbH · Bern

Every mandate, I run myself. Seminar, Long List, build. No account manager, no deck from someone who wasn't in the room. If a specialist is missing, I bring one in.

  • 01Startup coach at be advanced, the canton of Bern's innovation agency
  • 02Member of IT management, BFF Bern
  • 03Founder since 2010, Switzerland and the US
  • 04Builds things from A to Z. And ships them.
  • 05On stage since 2016
«Die KI-Weiterbildung mit Berufsbildner/-innen war äusserst wertvoll. In spannenden und praxisnahen Workshops haben wir gemeinsam entdeckt, wie Künstliche Intelligenz die Berufsbildung sinnvoll unterstützen und neue Möglichkeiten für den Ausbildungsalltag eröffnen kann.»
Corinne Ott SchenkBBZ Solothurn-Grenchen

On stage.

Most recently for Thömus Bikeworld, OdA Gesundheit Bern, BWZ Lyss.

45 minutes of AI people still talk about at the apéro. What really changes, what doesn't, and what to do on Monday. No hype, no doom, no slide full of logos.

Conferences, off-sites, associations, the annual do. From someone who builds with AI, not just talks about it.

N° 06 — Work with us

Request GudStart.Request a talk.

Two hours in person with your leadership, CHF 2'500, credited if you carry on. Tell us what it's about. We reply the next working day with dates to choose from. We take on few mandates, by choice.Occasion, date, audience. We reply the next working day, topic included.

Required — your name, please.
A working email, please.
Required — tell us what to chew on.
Rather talk? +41 31 552 01 23 · hello@gud.ch