We help companies
get gud at AI.

AI isn't the hard part. Knowing where to point it is. Two hours with Gud. You leave with the list, and someone who builds it.

N° 01 — For your company

Your people already know what's broken. Nobody has ever asked them all at once.

Step 01 · Seminar

GudStart

The AI reality check

Two hours, in person, with your leadership and the people who keep the business running. What AI actually is, what it isn't, and where it belongs.

CHF 2'500 — or free*
Step 02 · Deliverable

The Long List

You leave with a page

Every problem in your business that software could solve. Written by your team, sorted with us. Including the ones you can solve with what you already pay for.

Included

* Free if you carry on within six months — GudStart comes off your first quote or your first month.

N° 02 — What comes of it

What the list turns into. In their words.

We build with these tools ourselves.

GudBye.

Products that didn't deserve to live on.

Retired · 2026

Our own itch, not a commercial product. Kept for us, retired for everyone else.

N° 03 — In gud company

Who we've helped.

N° 04 — The thinking

GudThoughts. Written down occasionally.

N° 05 — Work with us

Request GudStart.

Two hours in person with your leadership, CHF 2'500, credited if you carry on. Tell us what it's about. We reply the next working day with dates to choose from. We take on few mandates, by choice.

Required — your name, please.
A working email, please.
Required — tell us what to chew on.
Rather talk? +41 31 552 01 23 · hello@gud.ch